Need To Know Some Facebook Marketing Strategies? – This Will Help You

Facebook is the world’s largest social networking site with as many as 1.23 billion users and almost 62% of them will be using it every day. With such big user ground, one cannot ignore to use this platform on promoting a business service or product to large population out there or in short a mini world. Also, most of the business brains use this base daily to take the business to next level and bring more visibility. But then, how to target the users for the advertising?

Who can do this Facebook marketing?

Anyone! With the ideas and concepts of starting business this can be a wonderful platform to kick start any idea and getting a faster visibility. The very word Facebook means a huge social network with many users having a variety of interest. So, the target might be a blind shot, but definitely hits those with the common interest. There is possible access to similar kind of demographics which were offered by many search engines but the difference is the cost effective concept. Almost everyone in the world hold a Facebook account and the interest of the theme can target the potential audience which will be advantageous for visibility and growth.

Strategies –

The most fundamental strategies that can help establishing marketing for the specific product or service are these focused four points.

* Basic research is to be done to know the pulse of the customers which can resonate with the requirements of the customers as to what they like most? And what they don’t?

* Addressing the top concerns like – Are you looking for the best quilling art classes? – can help them connect faster to answer their needs.

* Proper tracking of all the enquires in the form of call or a web chat with the executives help to know which product has maximum demand and which don’t, feedback and development.

* Reducing expensive acquisition can be visible with above features.

So, for someone who is looking to start a Facebook marketing in Singapore it can help doing wonders in a low cost and in the heart of the most liked business destination. The finest update about Facebook is that it holds significant features that can allow the user to target specific customers by interests, location or even demographics. It is way longer than likes, events, comments and friends. The aim of generating revenue to deliver exceptional client service is the new business strategy on Facebook marketing. The rest of likes, comments, fan base and trending threads are a bonus for the work done. Because, the biggest business theme is what returns are in pipe line for the investment or spending made.

Types of Digital Marketing

The present e-commerce industry thrives on digital marketing. The amount of data trail left behind by customers have provided companies with relevant information to predict and forecast their needs and behavior. We see so many advertisements on a daily basis that it has become a part of our life. We see them hidden in mobile application. Websites have advertisements to other websites. It is also important to note that these advertisements have resulted in lead generation to the websites.

Types of Digital Marketing:

– Social Media Marketing (SMM) : SMM has enabled brands to grow on a global scale. Sharing content relevant to the business while providing valuable information has resulted in acquiring customers and retaining them. Social media is a powerful platform to enable growth and visibility. Brands need an online presence to increase its global appeal.

– Content Marketing : Content marketing is one of the oldest forms of marketing. Creating content relevant to the business and sharing them across platforms creates a demand for the product and services. This type of marketing is used to peak interest and acquire customers.

– Pay Per Click ads (PPC) : PPCs are ad spaces bought on popular websites which link to the sellers website. Ad spaces are bought on a pay per click basis. Digital agency in Singapore believes it is the digital platform equivalent to the billboards on highways.

– SEO : Search engine optimization is the most essential aspect in digital marketing. When we need information about a certain product we use internet search engines to learn more about it. Position and ranking of a website on the Search engines are therefore essential to increase its visibility and presence.

– Email newsletter : Retaining customers is essential to any business. Sending out email newsletters pertaining information about products or offers of sales will keep customers engaged and informed. It is also a way to market personalized products to selected groups of customers.

– Text messaging : With the increase of mobile phone penetration in the population, text messaging has proven to be an effective tool in digital marketing.

Digital marketing is the tool required to maximize brand exposure and create brand value. Digital marketing enables lead generations through personalized campaigns at target groups. Businesses, in and around Singapore, can grow in an exponential scale with the right marketing agency. An online marketing agency in Singapore has enabled companies to earn more and optimize their investments through digital marketing.

Four Reasons to Opt For Mobile Marketing Apps

Does your business have a mobile app? Many small entrepreneurs do not appreciate the tremendous amount of untapped potential that exists in the mobile app marketing technique. A small business can gain a lot of business as well as visibility by using a mobile marketing app. A business can also carry out market researches and surveys to be updated about what its customers really want from the company’s products or services.

Here are the top four reasons to use a mobile marketing app in your business.

1. Mobile apps help in generating new leads

A mobile app is no just restricted to your existing users. Information sharing and word of mouth are motivators for potential and new customers to try out your mobile marketing app. It can be used as a direct marketing tool that is not easy to miss. Easy and simple mobile interfaces make sure that your potential customers feel comfortable to us a mobile app and thereby navigate through the web. Facebook marketing is also another method to generate more leads. Get more info at

2. Mobile apps can help in showcasing your new products or services

Your mobile marketing app will definitely have an aim and provide some sort of utility for the end user. But it can also act as a not so obvious advertisement for your business. For example, it can provide all the promotion offers and latest product information to your existing and new customers. The goal of a mobile app is to reach your end user, no matter where he or she is. Moreover, a customer or a client also has a choice of instant logging that may convert into a sale for you.

3. Round the clock online presence

You can ensure of an active customer engagement if your business has a mobile app. For example, real time feedback, product or service inquiries and purchase is possible throughout the day as well as night across different time zones. If your app can manage the demographic details and client profile properly, your organization can definitely reap benefits from this ongoing communication with existing as well as potential customers. When you are successful in making your firm visible to your customer, there is a high likelihood of him engaging in your products or services,

4. Provides location based notifications to your business

Discount coupons and latest offers can be notified by your mobile app that is relevant to your customers-both existing and future, on the basis of their locations. For instance, on a holiday, you can place your offers to match your customers’ travel times.